Social Media in Network Marketing, Harshvardhan Jain, ITC, Mi Lifestyle ...

Social Media in Network Marketing, Harshvardhan Jain, ITC, Mi Lifestyle ...

Marketers need to be where their customers and potential customers are, and increasingly this is on social networking sites. Most of their marketers have started using social networks to market their businesses and to gain financial freedom. It also markets and then offers the product or service to the relevant audience and provides significant benefits using the dialogues and personal connections and to gain a wider audience for the product.

There are abundant amount of active users across sites like Facebook, Twitter, MySpace and Hi5; 5.6 billion minutes are spent on Social Media sites/apps each day. Social networking has become a rapidly growing global phenomenon spreading across the world. Social media is well-run communities on the social networks strengthen relationships, trust and loyalty, as well as maintaining brand awareness in the minds of the community members. Communities also allow a unique opportunity to stay close to customers, their concerns, their worries and their desires. Despite these benefits, building an active community can be time consuming and difficult though cheap. Careful moderation and seeding of topics from a subject expert may be required. An alternative approach is to link up to an established community that has greater independence. Either way social networks are the part of the dynamic dialogue and dynamic opportunities that today’s marketer enjoy.

Social network networking has many advantages which makes it an interesting and a useful marketing tool for any business. This tool is cheap compared to other methods of advertising, when it comes to costing to reach the target audience. Another advantage is that it is easy to record and review any marketing campaign which makes it easier to analyse the changes that need to be made in service or products. 

Build an impressive, influential brand presence. 

Showcase your group’s individual and collective success stories. 

Generate new leads; build and grow your database without leaving your house and while you’re sleep! 

Engage new prospects anywhere! Grow your downline nationwide (even worldwide as applicable), without physical travel!

 Automate group communication. 

Distribute customized trainings. 

Conduct virtual presentations, recorded or live! Invite people into your circle and to your real-world events instantly, the moment you target them, without the expense of printed fliers, postage or mailers! 

Facilitate and promote third-party endorsements, referrals and introductions! 

Analyze and track users’ behavior and your campaign progress.